MARKETING THAT PERFORMS.
INTELLIGENCE THAT COMPOUNDS.

IDMG provides integrated marketing, content and communications for GAS Imports and brands including Michelin, THOR and Akrapovič. From digital assets, PR and social media to coordinating with event partners, race teams, athletes and dealerships, IDMG connects every part of the marketing ecosystem. The ongoing partnership has created a consistent national presence while supporting individual brand objectives across the Australian motorcycle industry.

IDMG managed Kawasaki Australia's event content, PR and distribution across ProMX, AUSX, Australian Enduro, ASBK, media launches and more. The multi-year partnership created a coordinated model for capturing, producing and distributing content across multiple disciplines. This gave Kawasaki a consistent national presence while connecting its racing programs, athletes, products and events with media, dealerships and motorcycle audiences.

Following time away from professional competition, Dean Ferris needed the right team and commercial backing to return at the highest level. IDMG negotiated and managed his factory racing contract with Kawasaki while securing multiple personal endorsement partnerships. The result was a successful return to professional racing, supported by a strong team program and renewed commercial portfolio.

After years disrupted by injury and the loss of his factory ride, Jet Alsop engaged IDMG to rebuild his profile through curated content, social media management and industry coverage. The program repositioned Jet as both a racer and marketable athlete, earning the ProMX Media Choice Award and helping him re-establish his presence, partnerships and professional racing career.

Following LCL Racing Group's growing ownership of Moto1 Motorcycles, MPE Motorcycles and MPE Suspension, the group needed a coordinated marketing approach across its growing portfolio. Through the Powersports Marketing Program, IDMG manages group strategy, communications, content and digital marketing. The result is a connected marketing operation that strengthens each business individually while creating greater consistency and opportunity across the wider group.

IDMG developed dedicated digital communication channels to manage ticketing enquiries, FAQs and essential event information for AEG's portfolio of events including SEXPO and The Australian Tattoo Expo. The solution gave ticket holders faster access to accurate information while reducing pressure on internal teams. Each interaction also created valuable first-party audience insights, giving Australian Exhibitions Group a stronger consumer data foundation for future event communications and marketing.